Video: Watch Lotus F1 team careen through a mall in Renault Twizy EVs
Filed under: Motorsports, Coupe, Marketing/Advertising, Videos, Renault, Middle East, Electric
The Lotus Formula One Team is sticking with drivers Romain Grosjean and Pastor Maldonado next year, but it’s dropping Renault as an engine supplier in favor of Mercedes power. The 2014 F1 season is barely over, though, and that mean’s there still a little time left to put those marketing dollars to work, while still having a little fun, too.
To that, Renault has put Grosjean and Maldonado behind the wheel of two Twizy electric cars and unleashed them on The Dubai Mall for an ad for the little buggies. The location is one of the world’s largest shopping centers, and it also houses an aquarium, an ice skating rink and even a dinosaur. It’s a big place, and unsurprisingly, the two F1 pilots drift the little buggies with ease around every part of the complex. Grosjean even gets some time on the ice. Check out the ad for the quirky EV in the video above.
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Watch Lotus F1 team careen through a mall in Renault Twizy EVs originally appeared on Autoblog on Fri, 28 Nov 2014 20:00:00 EST. Please see our terms for use of feeds.
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