Video: Peugeot ad returns Wacky Races to TV

Filed under: Marketing/Advertising, Videos, Hatchback, Peugeot, South America

To advertise the Peugeot 208 in Brazil, the company’s local agency has gone all the way back to 1965 – and a cartoon that predates most of the hatchback’s buyers, probably – to the Wacky Races. An unassuming lad in a 208, busy minding his own business at a stoplight, is set upon by the eternally competing gang known for its outrageous rides and even more outrageous tactics. Even the little-regarded Private Meekly gets a front-and-center cameo.

The ad was headed by Young & Rubicam Brasil, directed by Antoine Bardou-Jacquet for Partizan, and was edited by Mr. Smedley, who might or might not be another cartoon connection to Chilly Willy. You can watch it below.

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Peugeot ad returns Wacky Races to TV originally appeared on Autoblog on Fri, 31 May 2013 19:59:00 EST. Please see our terms for use of feeds.

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