Video: Chrysler 200 gets Bob Dylan voiceover in Super Bowl spot

Filed under: Sedan, Marketing/Advertising, Videos, Chrysler

One of the Super Bowl commercials from Fiat Chrysler Automobiles stars the all-new 2015 Chrysler 200 midsize sedan. Aired during the game’s third quarter, the spot followed the same formula for Super Bowl commercials that Chrysler has been using for years: a heart-tugging apologue about American exceptionalism delivered by an appropriately iconic domestic celebrity. This year, that figure is legendary singer-songwriter Bob Dylan, who provides the voice over for this commercial that also introduces the brand’s new tagline – American Import.

While you’d be forgiven for thinking based on the description above that Chrysler is beginning to phone in these Super Bowl ads, the words themselves are worth a listen, particularly the last few lines delivered by Dylan. Scroll below to watch American Import for yourself, and let us know if you think it lives up to the automaker’s marketing efforts in past years.

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Chrysler 200 gets Bob Dylan voiceover in Super Bowl spot originally appeared on Autoblog on Sun, 02 Feb 2014 23:10:00 EST. Please see our terms for use of feeds.

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