Still the Standard: 1968 Cadillac brochure
Images are from the brochure collection of Hemmings Motor News
Decades ago, before Cadillac’s ultimate goal was to out-BMW the Bavarians, this General Motors flagship division sought to offer Americans the utmost in luxury and effortless motoring. And in the late 1960s, they did this in great style; the 1968 Cadillac line featured some of the cleanest, most handsome interpretations of the stacked headlamp/sliver taillamp and crisp body lines they’d ever used, those that would actually inspire the Wayne Cherry-developed “Art & Science” design language the marque is still using today.
This year also brought the introduction of the 375-hp, 472-cubic-inch/7.7-liter V-8 engine, which made an epic, if gross-rated, 525-lbs.ft. of torque. Those lofty figures were probably necessary to move the massive (149.8-inch wheelbase, 245.2-inch length) Fleetwood Seventy-Five Limousine with any authority. It also gave the lighter, more stylish Fleetwood Eldorado and De Ville Convertible plenty of power.
Think back to when people dressed up to go out, when button-tufted bench seats were a thing, when your car’s trunk was large enough to move into… and click on the brochure images below to enlarge.
