Renault brings touch of F1 to your grocery shopping

Filed under: Motorsports, Europe, Marketing/Advertising, Videos, Renault

Have you every been in the grocery store after watching an exciting race on TV and you started sliding the shopping cart around corners and clipping apexes, until you scared an old lady buying flour? That could be just us, but apparently Renault understands the feeling.

The company has a new ad campaign that claims there is a dash of Formula One in every car it makes. To prove it, the automaker is ambushing unsuspecting French Renault drivers doing their grocery shopping, then making believe they have earned the pole position in a grand prix. Umbrella girls and all. Scroll down get a taste of the experience in the video.

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Renault brings touch of F1 to your grocery shopping originally appeared on Autoblog on Mon, 26 May 2014 16:58:00 EST. Please see our terms for use of feeds.

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