Official: Lincoln to get high-end Harman Revel audio in 2015
Filed under: Technology, Crossover, Lincoln, Luxury, Infotainment
“They’ve never been in autos before, and this is going to be an absolute point of differentiation for us.” – Matt VanDyke
Lincoln executive Matt VanDyke admits he was “moderately interested” when he heard his brand was considering a partnership with a high-end speaker company. Then he listened to the silky sound they made.
“I sat there and I was blown away,” he said.
That may be overselling the speakers, but they do sound good – we know, we’ve checked ’em out.
Lincoln is betting subtle enhancements – like Harman’s Revel audio systems – will help the historic automotive brand appeal to a new generation of buyers. The companies announced a 10-year deal on Wednesday to place Revel speakers in Lincoln cars and trucks beginning in 2015 models. Terms were not disclosed.
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Lincoln to get high-end Harman Revel audio in 2015 originally appeared on Autoblog on Thu, 04 Dec 2014 00:01:00 EST. Please see our terms for use of feeds.
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