Now, son, keep it away from the M-80s, okay?

Published by Mike on

Rambler promo model

Reader and frequent commenter marmer, inspired by the Dinky 1957 Packard Clipper Town Sedan that Matt Litwin recently found, shot some photos of another dealer promo car, this one an incredibly detailed 1965 Rambler Classic 770. He writes:

This was given to my parents by the Rambler dealer when they took their 1962 Rambler Classic in for service. They didn’t buy the car there, they weren’t in the market for a new car, so I can’t imagine why the dealer would give such a  nice promo, except perhaps he was charmed by my three-year-old self.

Anyway it was always made clear to me that this was to be treated very carefully and gently and so I did.  It spent a little while in a box in the garage until I put it back on display.  It has a certain 45-year-old patina, but just look at all the detail!  Interior, undercarriage, hubcaps, even tire treads!

Indeed, check out the “R” in the steering wheel hub. Maybe dealers nowadays should think about bringing back the promotional model concept.