Midweek Matinee: The Inside Story, 1950

A mid-century spotlight on GM’s Fisher Body Division.  All photos are frame grabs from video below.

Please excuse those of us still braving Polar Vortex winds, slogging through late-winter snow and suspiciously eyeing killer roofline icicles as we daydream of cruising in a 1950 Chevrolet Styleline DeLuxe 4-Door Sedan during the coming days of spring – in a month or two at most.

To ensure safe and quiet motoring, the folks at Fisher demonstrate how to build a proper Unisteel body…

…though it appears that their springtime workdays aren’t all lemonade and sunshine.

Two items of interest: Though sponsored by Chevrolet, the 1950 film’s tow car looks a lot like a 1950 Olds 76 Holiday Coupé, while the “new Chevrolet” bound for glory is a year-old ’49 DeLuxe Styleline 4-Door Sport Sedan.

So, how did it fare in the rollover test? Watch and learn.

Public domain archival footage courtesy of the Internet Moving Images Archive, in association with Prelinger Archives.