How would you caption this 1950s General Tire photo?

General Tire advertising image from the 1950s. From the author’s collection.

Wow, what a hat!

This black & white press release photograph from General Tire – circa 1955 – depicts a female model with a big “tire” hat that mimics the thin black lines shown on the tire’s wide white sidewall. The bias-ply tire is fitted with a nondescript full wheelcover, with the word “GENERAL” on the sidewall on top highlighted in white for all to see.

It’s quite an interesting period photograph, and certainly representative of that era’s sexist times. Nonetheless, it’s a very eye-catching photograph that really does grab your attention.

If you were in General Tire’s ad department and had to write a simple one-line caption, what would it say?