General Motors Concept Ad

Ad courtesy of Roger Peroutka.

Rarely have auto manufacturers had advertising created to showcase the talent of their engineers, and the concept cars they built. But this ad from 1952 showcases two GM concepts, the XP-300 and the Le Sabre.

Clearly, the folks at General Motors were proud of the innovations that their engineers designed, including the supercharged 335-horsepower V-8 made of aluminum that weighted only 550 pounds which powered the stylish XP-300 concept car.

While the blue Le Sabre has long been considered Detroit’s first concept car, here GM promotes the car’s rain sensitized top which automatically rises when rain hits a certain spot between the seats. The other endorsement focused on the Le Sabre’s contour-shaped seat backs, and the built-in jacks that were fitted to both cars.

In the ad, notice how GM had their divisions listed – from the entry-level Chevrolet being first, to the top-shelf Cadillac, followed by Body by Fisher and GMC Truck & Coach.

The ad copy concluded by saying, “Your Key to Greater Value – the Key to a General Motors Car”